Fill in the blank with one of the words given below. Change the form where necessary.coincidenceprofilesubordinate attempt nominationdistinction categorize manipulateinferiormaximize As a politician, he knows how to ___________ public opinion.
Most pieces of writing have a thesis, even if it isn’t explicitly stated.
A scientific hypothesis is stated at the beginning of a scientific paper and should be answered by the conclusion.
Which of the following verbs suggests a persuasive purpose?
Which of the following serves as a good thesis statement?
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR. Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR. Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson—Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country. Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such things as foreign.According to the passage, U.S. leadership in public relations is being threatened because of ________.
London could soon replace New York as the center of PR because ________.
The word “provincial” (Line 1, Para. 3) most probably means “________”.
We learn from the third paragraph that employees in the American PR industry ________.
What lesson might the PR industry take from Ted Turner of CNN?
New technology links the world as never before. Our planet has shrunk. It’s now a “global village” where countries are only seconds away by fax or phone or satellite link. And, of course, our ability to benefit from this high-tech communications equipment is greatly enhanced by foreign language skills.Deeply involved with this new technology is a breed of modern businesspeople who have a growing respect for the economic value of doing business abroad. In modern markets, success overseas often helps support domestic business efforts.Overseas assignments are becoming increasingly important to advancement within executive ranks. The executive stationed in another country no longer need fear being “out of sight and out of mind.” He or she can be sure that the overseas effort is central to the company’s plan for success, and that promotions often follow or accompany an assignment abroad. If an employee can succeed in a difficult assignment overseas, superiors will have greater confidence in his or her ability to cope back in the United States where cross-cultural considerations and foreign language issues are becoming more and more prevalent (普遍的).Thanks to a variety of relatively inexpensive communications devices with business applications, even small businesses in the United States are able to get into international markets.English is still the international language of business. But there is an ever-growing need for people who can speak another language. A second language isn’t generally required to get a job in business, but having language skills gives a candidate the edge when other qualifications appear to be equal.The employee posted abroad who speaks the country’s principal language has an opportunity to fast-forward certain negotiations, and can have the cultural insight to know when it is better to move more slowly. The employee at the home office who can communicate well with foreign clients over the telephone or by fax machine is an obvious asset to the firm.What is the author’s attitude toward high-tech communications equipment?
With the increased use of high-tech communications equipment, businesspeople ________.
In this passage, “out of sight and out of mind” (Lines 2-3, Para. 3) probably means ________.
According to the passage, what is an important consideration of international corporations in employing people today?
The advantage of employees having foreign language skills is that they can ________.
